A couple of decades
ago, posters were the best source of reaching the masses. Most Fridays, new cinemas would be released
and whole of Tamilnadu would see double-sized posters of the new release,
attracting more people to the theatres. Slowly the culture permeated so deep
that there were posters hailing 100th day – degenerated to 25 days
and even successful opening. There were
some hailing the audio release and pooja of proposed films even.
Posters are the most preferred
form of advertisement for political parties too – in some places, even death
would be communicated through posters.
You would have seen
posters of Temple festivals, of political agendas, cinemas, hailing regional
and caste leaders – have you seen posters hailing the performance of students ?
At SYMA, as a carrot
for improved performance in studies, we had told our ‘SYMA Growth’ tuition
centre students that we would make posters if they score more than 400 out of
500 in X and more than 1000 out of 1200 in +2.
This is a grand achievement considering the fact that most come from
economically poor family, have none to guide them at home and the environ at
home is not so conducive.
Here is the
poster that sprang up in Triplicane today hailing our students
With regards – S.
Sampathkumar, Secretary, SYMA
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