Ever heard of Sita
Sahu….. ? who worked in a road-side eatery…..
Sachin Tendulkar,
the greatest batsman had a planned retirement and the Commercial kingdom
ensured enough hype to make it a marketing summit …. Some players have been
axed from the BCCI contracts ~ the emerging star Virat Kohli has become the
fastest person to score 5000 runs in ODI (equalled Viv Richard’s feat in terms
of matches – but much shorter in time) ~ and back home at Chennai, Vishwanathan
Anand struggled making some tactical blunders…………
Sachin chose his
moment and selected his venue too….. the emotional and big moment was when
Sachin Tendulkar returned to the ground
after the lap of honour and bowed down to touch the 22-yard strip and prayed in
a show of reverence. As Ganguly said, it was a message that whatever profession
you pursue, you must respect that. You should not take it for granted if you
want to make it big. Away from the
Cricketing field where he sure was a Don(ald Bradman) – Sachin was bigger in
Commercial market too…….. of the many brands he endorsed - Adidas, Coca Cola,
Future Group, Toshiba, Aviva India ,
and SAR Group - said they were looking for longer association with him after
retirement. He has lost some like Canon, which chose not to re-up when their
deal expired last year, seeing the twilight of his career. Still he is worth many crores and reportedly his
$1.2 million-per-year contract with Coca-Cola is worth more than most IPL
players' entire salaries. Dhoni and now Virat Kohli are busy signing many more
contracts.
This year when
Forbes released its list of highest earning athletes, it was 37-year-old Tiger
Woods with $78.1 million being No. 1, followed
by Tennis star Roger Federer at $71.5 million. Sachin Tendulkar was 51. Interestingly
there were only three women in the top 100, led by Tennis ace Maria Sharapova, Serena
Williams, and China ’s Li. The great Indian icon
Indian skipper Mahendra Singh Dhoni, was far behind Tiger Woods with earnings of $31.5 million and was at 16th
place. . Last year it was boxer Floyd
Mayweather Jr. nicknamed “Money” who was no. 1 ~ and he fought only twice in
the previous 12 months spending less than one hour in the ring !!! So athletes
earn more … and get richer more by endorsements !!!!!
Most of us followed the
London Olympics in 2012. More than
10,000 athletes from 204 National Olympic Committees (NOCs) participated. A
total of 85 National Olympic Committees (NOCs) won medals, 54 of those
countries winning at least one gold medal. The United States finished at the top
of the table winning 46 gold medals and winning 104 medals overall. China finished
second with 38 gold medals and 88 medals overall; and
hosts Great Britain came in third place
winning 29 gold medals and 65 medals overall.
There was another sporting
event ……the 2011 Special Olympics World Summer Games was a sporting event held in
June – July 2011 at Athens, Greece. "Over 7,500" athletes, from 185
countries, competed in a total of twenty-two sports. The Special Olympics World Games are an
international sporting competition for athletes with intellectual disabilities.
Special Olympics World Games take place every two years.
Sita Sahu, a 15 year old made India proud by
winning a bronze medal each in the 200 and 1600 meter race in 2011 Athens
Special Olympics. There were two Cinderella moments in Sita's life. First she
accompanied seven other kids to the CM Shivraj Singh Chauhan's residence for tea with
the chief minister. Less than a month later, came the crowning glory when she
returned home on July 6, 2011 from Athens
with two bronze medals -in 200 metres and 1,600 metres- from the special Games.
In April this year, she was in
news for wrong reasons ….. she was struggling to make ends meet and was selling
`gol gappas ’ in the streets. Yes, sad enough,
she was working in a roadside eatery in Rewa, Madhya Pradesh. Reports suggested that this winner of 2 medals
was in dire straits. Sita's mother was
quoted as saying that they were very poor and her husband is also not keeping
well. "So we have been to forced to sell the chaat and other eatables. It was the sad news official neglect stopping the 15-year-old athlete's promising
career in tracks. Usha Sahu, Sita's trainer and teacher from Rewa, was sad too to see her protege's potential going
waste.
The silver lining was that the
Social justice minister said neither the girl nor her parents ever met him but
he came to know of her plight from the media reports. Then came
the news of Madhya Pradesh Chief Minister Shivraj Singh Chouhan sanctioning Rs one lakh to Seeta Sahu of Rewa. The State Govt acted swiftly with Chouhan
announcing financial assistance. Congress general secretary, Digvijay Singh was
swift enough to criticize the Govt and spoke of assurance from the centre.
Intellectual disability, also
known as general learning disability, (previously known as mental retardation),
is a generalized disorder characterized by significantly impaired cognitive
functioning and deficits in two or more adaptive behaviors that appears before
adulthood.
With regards – S. Sampathkumar
21st Nov. 2013
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