DB Breweries is a Singaporean and Dutch
brewing company operating in New Zealand. It was founded in 1930 by Sir Henry
Kelliher and W Joseph Coutts. Its TUI brand is one of the better-known beers in
New Zealand, partly due to strong advertising.
In grounds of SA, Australia, New Zealand, you can see people sitting
relaxed manner having beer……everytime, you enter Chepauk stadium, you are body-frisked
– in earlier days, the security would open the cool-drinks bottle and smell it….
Cola drinks would not be allowed inside – for they could have been mixed with
alcohol.
NZ dollar trades around 51.62
rupees and $100000 = Rupees 51.62 thousand ~ in last IPL auction, Glenn Maxwell
was the surprise buy !
Corey Anderson is the fast emerging star….recently
against the visiting West Indies - Anderson, finished unbeaten on 131, took 36
deliveries to reach his century ~ in the process made history - beating the
previous record set by Shahid Afridi. The burly New Zealander hit 14 sixes, the
third highest in an ODI innings behind Rohit Sharma (16) for India against
Australia two months ago and Australia's Shane Watson (15) against Bangladesh
in 2011.
Before you could think of anything else,
the savaged opponent Captain Dwayne Bravo predicted a million-dollar future for
the the 23-year-old from Christchurch and wished to see him as a fellow Super
Kings in the coming Indian summer. “I hope the right people are watching him,”
Bravo said. Dhoni and our men have not yet seen that blitzkrieg but have
witnessed the man smashing a 40-ball 68
on Sunday to set up a daunting 293-run target. Anderson, then, returned to take
two crucial wickets to set up a 24-run win.
At Hamilton,
he made an Indian very happy. Not the present bunch of players …. One man has seen
him early… the run scoring Virat Kohli when he captained India’s junior team in
the 2008 Under-19 World Cup in Kuala Lumpur. In the Semis there, Anderson,
batting at No.6, scored a 67-ball 70 and
of the 4 sixers – the first one was off Kohli.
Earlier we have seen Chris Gayle hitting
the cherry to all parts of the ground, especially in IPL. At Bangalore, against Pune, chasing a tall
score Chris Gayle for RCB smashed eight sixes, including five in a row off
leg-spinner Rahul Sharma – and one of them injured a spectator, a little girl
who had come to watch the game. Later, Gayle
visited the 10 year old girl in hospital, who had suffered bleed and fracture injuries in her nose. At a Press Conference later, he told that the
girl told him not to be sad and keep hitting massive sixes.
Now at NZ, it is not the Indian cricketers
who made fortune… they are losing…. It was a simple catch ~ beyond the frontiers
that made a man richer by Rs.52.16 lakhs….. a mouthwatering 1,00,000 NZ dollars. Jatinder Singh, a club-level cricketer, came
into the windfall by winning a contest called: Catch a million. Promoted by Tui
beer company, a spectator has to catch a six to win the initial cash award of
NZ$ 1,00,000; he can then go to the next international match and win once
again, if he is lucky enough.
It is, however, not as simple as it sounds:
the catch has to be taken cleanly, and that too with only one hand; there are
other disclaimers too. A spectator becomes part of the contest by buying a
T-shirt and lanyard at the start of the match. Jatinder almost lost out as the
lanyard was not over his orange T-shirt, when the catch was taken; the
insurance company, which is supposed to shell out the money, almost nullified
his claim but eventually the amount was given in a small ceremony during the
match. Surprising
what sort of Insurance coverage this could have been ~ fortuity, insurable
interest and other principles going for a toss…..here
Jatinder
was lucky enough to be there and smart enough to get up under that massive
Anderson hit and catch it single handed. He jumped wildly when he realised that
the ball stuck to his hand, and spectators around him joined in the
celebrations. “I don’t know what I will do with the money,” he said. “Maybe buy
a new car. I am sick of my old one,” he added. Corey Anderson flashed a big
smile when he figured that he had made somebody rich, surely aware that 20 days
later, it would be his turn.
In Kiwiland, as a proud sponsor of New
Zealand Cricket, Tui Brewery has made sure there’s as much action in the stands
as on the pitch with Tui Catch a Million.
For the 2013/14 season, Tui is giving cricket fans the chance to win a
share of over one million dollars by wearing a special Tui t-shirt to the game
– with the juicy orange carrot of winning $100,000 if they manage a one-handed
catch in the crowd. The result has been a sea of Tui orange at grounds and the
first one-handed winner, Michael Morton in Hamilton on Jan 8th 2014 quickly
followed by Jatinder now.
Says William Papesch, Tui Marketing
Manager: “Tui knows the occasion of watching cricket is as important as the
game itself, and Kiwis don’t need much motivation to make things interesting in
the stands. Still, a hundred grand gets the boys together pretty quickly, and
the response has been phenomenal. This is a great collaboration with our agency
partners - we're all thrilled to see the campaign in action and really
galvanise not just the cricketing community, but the nation.” The promotion has
captured the imagination of commentators, players, punters and media, with the
first catch generating huge social media coverage and international news.
With regards – S. Sampathkumar
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