In the start of the 1980s, the
hi-class ticket (at Devi Paradise, Saffire, Satyam etc.,) was Rs.2.90….but one
had to stand in serpentine queues unsure of getting a ticket….that was
thrilling !
Rajnikant, Vijayashanti
starrer Mannan released in 1992 was a great hit. It was a remake of the 1986 hit Kannada film
Anuraga Aralithu starring Rajkumar. In one of the scenes, Rajni and Goundamani
would take leave from factory on a false pretext, stand in queue buying ticket
for Chinna Thambi on its 175th day…. the 1st man was to
receive a gold chain and the 2nd a golden ring….. winners Rajni and
Goundamani would be startled as the prizes would be given in the hands of
Vijayashanthi, to whom they had lied and had come to the movie……..
One thing that could perhaps puzzle
economists is the non-applicability of ‘demand and supply’…….. the relatively strong
uniformity of movie ticket prices – even where the manufacturing cost and the
salary of artisans vastly differ……yet the prices of a star movie and unknown
stock do not ordinarily vary…..which is not so in other forms of entertainments
such as starnite, rock concerts … film awards and the like… more the hype –
more the price one will have to cough !!
Ever seen a film in ‘Touring talkies’……..
or in a village … there will be tharai ticket (sitting on the ground) and bench
ticket ~ if you are somebody, as one enters, the owner (or the manager) would
come, offer you a seat by cleaning that bench with the towel that one has on
the shoulder… !! ~ a dog or rat would run in between the legs suddenly… and
after a few reels, the movie would be stopped and lights put on – to enable
changing the reels of the film…..
Raja Harishchandra released in 1913 was the first film – a silent
movie, directed and produced by Indian icon Dadasaheb Phalke. The film on the legend Harischandra, who
spoke only truth, marked a historic benchmark in the film industry in India . Only one
print of the film was made and shown at the Coronation Cinematograph. Not lacking behind was Tamil (why language in
a silent movie !?!) - Keechaka Vadham, made by R. Nataraja Mudaliar in 1916. The
first talkie was a multi-lingual Kalidas which released on 31 October 1931,
barely 7 months after India 's
first talking picture Alam Ara.
Films have been there for more than a
century now and the history can be traced to the invention of the movie camera
itself. Most films before 1930 were
silent ~ this is no post on the tinseldom and the growth of Actors and
actresses nor their capturing governance ….it is more about the ticket – the
cinema ticket that commoners buy to watch a movie.
The Lumière brothers were
born in Besançon , France ,
and moved to Lyon . Their father, Claude-Antoine Lumière
(1840–1911), ran a photographic firm and both brothers worked for him: Louis as
a physicist and Auguste as a manager. They patented a number of significant
processes leading up to their film camera, most notably film perforations as a means of advancing the film through the
camera and projector. Ever since brothers Louis and Auguste Lumiere screened the first program of films to a
paying audience at Paris '
Grand Cafe in 1895, the French have viewed film as an art form to be protected
from the worst excesses of crass commercialism.
28th Dec 1895 was
landmark in cinema history for this is considered to be the day on which Lumiere
brother’s movie was screened at Grand Café in Paris commercially for the first
time…. that is tickets were sold to public and people watched the show paying
for it…… how much things have moved now is best understood by the way box
office reviews write of film grossing so many crores…
In modern French film industry understand that
there is something called ‘carte illimitee’, an unlimited-access pass offered
by the country's biggest cinema chain, Union Generale Cinematographique (UGC). The
pass, available for an annual subscription paid in monthly installments of $14,
was introduced by UGC in March as part of a marketing push to get more people
into its 43 cinemas. Chairman Guy Verecchia told French daily Le Monde at the
time that "if French people went to the cinema as frequently as Spaniards
do, we would sell 200 million tickets a year.
Next time you stand in a queue
for a movie ticket – praise or curse Lumiere brothers..
With regards – S.
Sampathkumar
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