Jokes galore about T Nagar shopping experience – be it jewellery or
clothes – the benches in front of Kumaran
and Pothys will remain occupied by (im)patient husbands waiting for the
wife to finish shopping and to be called in for paying ! ………… one always
thought that buying is better done physically - see, feel, share and compare … ‘e-buying’ is
set to change …
Of the many e-platforms like Amazon, Flipkart, BuildaBazaar, Zepo ,
Kartrocket , Shopify, Powerstores, Quikr, Olx and more….. Flipkart went live in
2007 with the objective of making books easily available to anyone who had
internet access. Today, they are into selling various categories including
movies, music, games, mobiles, cameras, computers, healthcare and personal
products, home appliances and electronics, stationery, perfumes, toys,
apparels, shoes …..
In yet another hype - Flipkart and Xiaomi combined in announcing sale of
limited number of devices into the market – 20,000 units at a time. There was
news that in the mad spree the site crashed for a while. In its official Facebook post, the company announced Mi 3 accessories that are now
available for pre-order. The accessories list includes flip covers in white,
blue and black. Earlier when it put on
sale, within 40 minutes, Flipkart claimed the Mi 3 was out of stock. Xiaomi’s fifth batch of smartphones that went
up on sale on August 19 at 2PM sold out within mere seconds, yet again.
Flipkart was founded by Sachin
and Binny Bansal; headquartered in Bangalroe and operates exclusively in India. It is
registered in Singapore, and owned by a Singapore-based holding company. Now they are more in news as Textiles
Ministry inked a pact with them to provide an online marketing platform to
handloom weavers across the country, an initiative to boost the handloom
sector, empower the weavers and uplift manufacturing in the country. Firstpost quotes Textiles Secretary S K Panda as stating "What we
are starting now is only on a pilot basis, nobody is compelled to sell only to
a particular agency. Our aim is to eliminate middlemen, assist the master
weaver... After a period of 3 to 6 months we will go for bidding". Textiles
Minister Santosh Gangwar, who was present on the occasion, emphasised that the
focus of this association should be to help weavers and weaver entrepreneurs to
produce products in tune with the buyer requirements and grow them
significantly so that they may become manufacturers not only at a local but
also at a national level.
Through this exclusive agreement, Flipkart will provide weavers in India
an online marketing platform, infrastructural support in data analytics and
customer acquisition to help them get remunerative prices for their products
and scale up their business. According to the report, Flipkart will charge weavers 3 to 4% commission on sale. This kind of a
coordinated effort has been planned and executed for the first time with
Flipkart for handloom weavers which will bridge the missing linkages of market
intelligence, market access and logistics and help the Indian weavers in
getting remunerative prices for their products," the Textiles Ministry
said.
The weavers will sell their products under their brand name and evolve
as an entrepreneur selling his products directly to buyers across the country
without stepping out of their workplace. The Data analytics and market
intelligence provided by Flipkart will help the weavers focus only on producing
better saleable product ranges. This in turn will help them plan their
production and inventory and expand their business.
Do you have a Flipkart ID and have you so far made on-line purchases ?
With regards – S. Sampathkumar
25th Aug 2014.
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