Red Bull is an
energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms
of market share, Red Bull is the highest selling energy drink in the world,
with 5.387 billion cans sold in 2013.
Austrian entrepreneur Dietrich Mateschitz was inspired by an existing
energy drink which was
first invented and sold in Thailand. He took this idea, modified the
ingredients to suit the tastes of westerners, and, in
partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Chakkapong. The
Red Bull company slogan is "Red Bull gives you wings" and the product is marketed through
advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team
ownerships, celebrity endorsements, and
music, through its record label Red Bull Records.
It has succeed well in marketing but the slogan -
"Red Bull gives you wings"
that has been there for nearly two decades did land them in trouble
too. a few months back, reports
suggested that the Company agreed to pay out more than $13 million after
settling a US class action lawsuit that accused the company of false and
misleading advertising claims. Red Bull
claims in its marketing that the drink can improve concentration and reaction
speeds, but the plaintiff in the case said these claims are false and lack
scientific support. While the suit did not allege that plaintiffs were
disappointed that they didn't grow actualy wings, it does claim that Red Bull
relies a lot on terms like "wings" and "boost" to give
consumers the impression that the drink gives people some sort of physical lift
or enhancement. It was stated that Red
Bull through the settlement will reimburse customers disappointed the energy
drink hasn't lived up to their expectations with either a check for $10 or a
voucher for $15 worth of Red Bull products.
However the
class-action lawsuit may not mean big to individuals as it is stated that the check
is much smaller than originally
anticipated. Moving away, Sea often throws up interesting things and things
floating on sea stir up anxiety. There have been cases of collision at sea and
the immediate concern is oil slick. The
beauty of coast and navigational waters is often polluted by ships, especially
oil carriers. At common law, the
liability of ship owners for maritime pollution is dealt with by the torts of
nuisance and negligence. Marine Cargo
Insurance covers goods in transit from one place to another. At land, even when goods are packed very well,
there could be road accidents, accidents involving the truck that carries the
cargo – and goods could spill on the road.
When such spillage occur, depending on the nature of the commodity, and
the way they are packed – there could be further damage, pilferage and
shortage.
The drink that ‘can
give wings’ was no different when the truck loaded with thousands of cans had
an accident. MailOnline reported of the
spillage of hundreds of crates of cans on the carriageway of the southbound M6
near Blackburn, Lancashire in end Jan 2015.
The North West
Motorway Police tweeted an image of the crash at midday as motorists were faced
with queues stretching for 10 miles. The chaos was sparked when a large lorry
left the carriageway between junctions 19 and 18 of the major motorway, coming
to a halt in a ditch. As the heavy goods
vehicle jack-knifed across the road, it shed its load, closing two lanes and
causing long tailbacks… some of the motorists felt the kick as they were forced
to queue while the fizzy drinks found their wings.
Not an amusing
sight for those who had to wait seeing thousands spill on the road !
With regards – S.
Sampathkumar
16th Feb
2015.
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