Can
you connect these two photos [collaged] …. Creating a new subsidiary is known …
but not so regular is creating a parent company, making the existing company
smaller !!!
The
noun ‘alphabet’ referred to letters of a
language in their customary order. It could also mean - any system of
characters or signs with which a language is written. It can refer to the ‘first elements; basic
facts; simplest rudiments’ – it is also - a system of writing, developed in the ancient
Near East and transmitted from the northwest Semites to the Greeks, in which
each symbol ideally represents one sound unit in the spoken language, and from
which most alphabetical scripts are derived.
From
today, perhaps, there is another popular reference – as you google, it will
show this new ‘alphabet ’ – Google itself has become
synonymous with search. Google is an
American multinational technology company specializing in Internet-related services
and products. Google was founded by Larry Page and Sergey Brin while they were
Ph.D. students at Stanford University. Together they own about 14 percent of
its shares but control 56 percent of the stockholder voting power through
supervoting stock. They incorporated Google as a privately held company in 1998.
In 2004, Google moved to its new headquarters in Mountain View, California,
nicknamed the Googleplex. Now, in August
2015, Google has announced plans to restructure under a new holding company
called Alphabet Inc.
What
is Alphabet? - Alphabet is mostly a
collection of companies. The largest of which, of course, is Google, Google co-founder Larry Page said in a blog
post.
“This newer Google is a bit slimmed
down, with the companies that are pretty far afield of our main Internet
products contained in Alphabet instead.”Google just announced a major overhaul
of its corporate structure. From the beginning of a search engine, Google
is lot more now. The Mountain View,
California, company has created or acquired a number of other hugely popular
internet products, including YouTube, Android, and Gmail. More recently, the
company has begun pouring resources into projects like self-driving cars,
anti-aging technology, and balloon-powered internet access.
As part of the
change, the company that used to be called Google going to become a new holding
company called Alphabet. The new
company, Alphabet, will preside over a collection of companies, the largest of
which will be Google. Even the site’s new address also eschewed convention, https://abc.xyz/. “As Sergey [Brin, co-founder] and I wrote in
the original founders letter 11 years ago, ‘Google is not a conventional
company. We do not intend to become one’,” wrote Page.
From holding part,
shareholders will get one Alphabet share for every Google share they previously
owned. The executives in charge of Alphabet will be the same execs in charge of
Google today -- CEO Larry Page, President Sergey Brin, Executive Chairman Eric
Schmidt, CFO Ruth Porat, and chief counsel David Drummond.
A smaller company
called Google, is to be headed by CEO Sundar Pichai, that
includes the company's core businesses. Those businesses: "search,
ads, maps, apps, YouTube and Android and the related technical
infrastructure."Other businesses, "such as Calico, Nest, and Fiber,
as well as its investing arms, such as Google Ventures and Google Capital, and
incubator projects, such as Google X," which "will be managed
separately from the Google business."
Mr Sundar Pichai,
an Indian, has managed a number of
Google products over the past decade. He was an early leader of Google Chrome,
which was launched in 2008 and has become the world's most popular web browser.
As Fortune put it, Chrome's success "became the engine that powered Pichai
through one of the fastest corporate ascents in the technology industry." Mr Sundarwas put in charge of Gmail and then
Android, two other highly successful Google products. Last year he was put in
charge of the majority of Google's products, including its search engine, a
position that put him in line to succeed Page.
Reports suggest that Mr Sundar Pichai is
almost universally liked within Google and has a knack for navigating Google's
politics without ruffling too many feathers.
Page
will be the CEO of Alphabet, and Brin will be its president.
With regards – S.
Sampathkumar
11th Aug
2015.
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