Domino's
Pizza, Inc. (simply Domino's) is an
American restaurant chain and international franchise pizza delivery
corporation headquartered at the Domino Farms Office Park in Ann Arbor Charter Township, Michigan,
United States. In 1997, Domino's opened
its 1,500th international
location, opening seven stores in one day across five continents.
In this
fast World, pizza is a rage … I had earlier posted on delivery of pizza for a
BBC set designer on the train – not only within a limited time but at a Station
where the train would halt for less than a minute – fortunate enough it was a
two carriage train… speedy delivery is
one of unique aspects to enhance sales… Often we hear about ‘drone’ - Unanned
aerial vehicle (UAV)– remotely piloted aircrafts – which are controlled either
autonomously or by onboard computers.
They are usually deployed for military and special operation
applications, but also used in a small but growing number of civil
applications, such as policing and firefighting, and nonmilitary security work,
such as surveillance of pipelines.
In July
2014, Dodo Pizza in the northern Russian city of Syktyvkar posted a video
online over the weekend showing the first airdrops of pizzas to customers and
promised the service was not just a one-time PR stunt. It was pioneering effort
of Russian Company taking 'pie in the sky' to a whole new level. In the video, a pizza agent in an orange vest
dispatched to a local park is shown taking orders from a gaggle of hungry
students. Moments later, a tiny copter hones into view and lowers a pizza to
the customers on a piece of extending rope.
By the
speed and unique thought they took pizza and delivery to newer heights - now comes the news from Australia that a military robot that was designed to dodge
bullets in the battlefield will now deliver pizza at doorstop. MailOnline
writes that Domino's Australia has been working in a development lab with
Australian start-up company Marathon Robotics for about six months to create
DRU, the world's first autonomous delivery vehicle.
The white, four-wheeled
robotic unit can travel up to speeds of 20 kilometres and is able to navigate
the streets independently, with a built in sensory system that uses lasers to
can identify obstacles and calculate the best path to take. Inside DRU's sleek
white exterior lies a temperature-controlled box designed to keep the pizza piping hot and drinks cold that rises up
from inside the device to allow customers to collect their meal after imputing
a unique code.
'It seems pretty
crazy to us that one and a half - two tonne vehicles deliver a few hundred
grams of pizza in the neighbourhood,' Domino's Group CEO and Managing Director
Don Meij said. Mr Meij thinks traditional delivery methods are still 'quite an
inefficient way for the future' but said there are still deliveries that DRU
simply can not do.
The Australian
entrepreneur, who started out as a delivery driver himself, said the new system
has the potential to reduce costs to the business like wages, but thinks its
unlikely DRU's will be taking the jobs of young delivery drivers who make up a
large percentage of the workforce. 'It pulls a lot of cost out of the business.
Obviously labour is the number one cost; the whole management of our delivery
fleet is expensive,' he said.
The white,
four-wheeled robotic unit can travel up to speeds of 20 kilometres and is able
to navigate the streets independently, with a built in sensory system that uses
lasers to can identify obstacles - it
has rechargeable battery and DRU's power
unit would be altered to give it more
longevity in the future. 'But even when
DRU hits the streets there will be people monitoring its performance.
'This will create
jobs in Australia. As we move, jobs move. Consumers will have to meet the 190
kilogram robot out on the curb as he is not yet able to climb stairs or open
doors, however the added effort will likely go unnoticed once they start
engaging with DRU's 'cheeky' artificial intelligence. While he would not
disclose how much money had been invested in developing the world first
technology, Mr Meij said there would be sophisticated security cameras fitted
to the device that will instantly transmit images to the cloud in case a
drunken vandal tries to damage the expensive robot. Mr Meij said DRU is
'technically' ready for deployment, but there are a number of hoops he will
have to jump through before he is operating out of stores.
The robotic unit
has been on several live trial runs but he still needs to pass a number of
safety tests outlaid by various state and federal bodies that regulate the use
of roads and footpaths, he is quoted as saying.
The delivery vehicle is able to negotiate rocky, sandy or muddy terrain
but he will remain on footpaths and bike trails until Domino's and each state's
roads and traffic authority are able to determine how DRU could safely utilise
main roads without jeopardising the safety of pedestrians, cyclists or other
drivers.
The announcement of
Domino's newest 'team member' was made in front of 11,000 franchisees at the company's
annual gala dinner on Thursday night . It is yet to be determined whether
franchisees will rent or purchase the devices to be used in store, but as they
will need to be continually maintained it is likely Domino's will own the
androids.
Interesting
technology indeed.
With regards – S.
Sampathkumar
19th Mar
2016.
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