In crazy selling
World, it appears that only mobiles are being sold – looking at the no. of
shops selling mobile mushrooming in every locality – then the bigger showrooms
and then .. the Online Sales !! - XiaomiRedmi
4A's first sale in India was on Thursday, starting at 12pm IST on both Amazon
India and Mi.com. Hours later, the online marketplace and the Chinese
consumer electronics company announced
that the sale set a record for the fastest smartphone sale on launch day in
India.Across both Amazon India and Mi.com, the companies claim that 250,000
units of the XiaomiRedmi 4A were sold within 4 minutes. Amazon India also said
that during the period of the sale, it saw site-wide orders spike to a record
1,500 per second, and 5 million hits per minute. The online marketplace added
that it received over 1 million 'notify me' alerts from customers.
Apple announced iPhone 7
and iPhone 7 Plus - RED Special Edition
in a vibrant red aluminum finish, in recognition of more than 10 years of
partnership between Apple and (RED). Apple claims that this gives customers an unprecedented way to
contribute to the Global Fund and bring the world a step closer to an AIDS-free
generation. The special edition will be available to order online worldwide and
in stores beginning Friday, March 24. However, both special edition models will launch in India in
the month of April (in second phase) and are likely to cost around Rs.82000/-
Apple’s website reads :“Since
we began working with (RED) 10 years ago, our customers have made a significant
impact in fighting the spread of AIDS through the purchase of our products,
from the original iPod nano, (PRODUCT)RED Special Edition all the way to
today’s lineup of Beats products and accessories for iPhone, iPad and Apple
Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition
iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in
celebration of our partnership with (RED), and we can’t wait to get it into
customers’ hands.” “Apple is the world’s
largest corporate donor to the Global Fund, contributing more than $130 million
as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO.
A video app for iOS,
called Clips, has also been revealed and will be released with iOS 10.3, which
is expected to launch soon.One tech analyst suggested Apple was increasingly
trying to associate its products with ethical ideals.All of the money raised by
Red - a venture originally founded by U2 musician Bono and activist Bobby
Shriver - goes to Global Fund HIV/Aids grants.Among other things, these grants
provide testing and treatment for patients with the aim of wiping out
transmission of HIV.
Is there anything
different ? - Apple's latest iPhone might be red, but it's
not Red in China ~ explains
BBC .. .. Apple's Chinese-language sites don't mention
the product or cause. This left some perplexed.Internet users were among the
first to spot that there was different branding on Apple's landing page depending
on the Chinese territory.When translated from Mandarin, Apple's China retail
website for the Red devices simply read as "now in red" while the
Taiwanese site used the words "product" Red which the US and other
countries have as well.Some analysts read this as yet another example of
Chinese politics interfering with Western brands looking to do business in the
world's most populous nation.Apple had no comment on the matter.
One possibility is that
Apple is looking to navigate sensitivities in a state where messages are
controlled: HIV/Aids and homosexuality remain taboo topics in China.The first
case of HIV in China was recorded in 1989. By 2000 the disease was found in
most of China, and as it continued to spread, the government kept denying the
problem.Today discrimination against Aids patients is common… ..and the other
issue contentious for them is ‘Dalai Lama’.
Earlier this year Red's Instagram page showed a picture of the Tibetan
spiritual leader, whom China considers a dangerous separatist.Last year Apple's
online film and book services were shut down in China. Apple was also made to
pull the New York Times from the China App store following a request from the
authorities.
But the red iPhones are
poised to sell well because the colour is considered to be the most auspicious
in Chinese culture and it is considered a prestige product there.The tech
behemoth is clearly trying to maintain relations with its fastest-growing sales
region.Apple chief executive Tim Cook has been making
semi-regular trips to China and is opening four research and development
centres later this year.
With regards – S.
Sampathkumar
24th Mar 2017
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