Decades ago, we used
to see players using bats like Slazenger, G&M, Grey Nicholls, SG, SS,
BDM and the like….. now you see bats
without brand name explicit but advertiser’s logo prominent !! ~ players earn a lot through endorsements.
Old timers will well remember the global brand Lux … and its advertisements in
Kumudam or the bathing girl of Liril.
Lux was touted to be the soap for and used by cine actresses. Lux has a long history of the mass marketed
toilet soap, the one that pioneered female celebrity endorsements. Since its launch
in 1924, Lux has been endorsed by some of the world’s most beautiful women,
with stars including Marilyn Monroe, Elizabeth Taylor and Brigitte Bardot
appearing in some of its early advertising. In more recent years, celebrities
such as Sarah Jessica Parker, Catherine Zeta Jones and Jennifer Lopez have also
fronted Lux campaigns. In India, Sridevi promoted this brand for
long……….marketed as ‘soap that cine actress uses’…
In
1980s, would stop on road to watch that 250cc motorcycle parked on road – motor
cycles used to be rare – the two wheelers found on roads would be Enfield
(Bullet), Jawa, Rajdoot, Lambretta, Vijay and Vespa ~ later came the mopeds
Suvega, Luna and TVS.
Jawa was a vehicle with twin silencers !
the brand Jawa, motorcycle and moped was founded in Prague,
Czechoslovakia in 1929 by František Janeček, who bought the motorcycle division
of Wanderer. The name JAWA was established by concatenating the first letters
of Janeček and Wanderer. In India, Ideal Jawa (India) Ltd based in Mysore sold
licensed Jawa motorcycles beginning in 1960 under the brand name Jawa and from
1973 as Yezdi.
pic credit : //i.ytimg.com/
Advertisements do rule the roost and attract people favourably !!
Birds Eye is a
North American international brand of frozen foods owned by Pinnacle Foods in
North America and by Nomad Foodsin Europe. The company's staple product, the
Fish Finger, was developed in 1955 at its factory in Great Yarmouth. The Company is in news after a controversial
advertisement which is since withdrawn over water safety fears.
Birds Eye said it
immediately removed the advert when it was made aware of the issue ~ BBC states
that frozen food giant Birds Eye has pulled a fish finger advert over concerns
raised by County Durham safety campaigners. The TV advert featured a man and
boy jumping into the sea with a voiceover declaring: "Captain Birds Eye
loves the simple things, like jumping into cold water on a hot day with his
grandson."
A campaign group
set up after the death of a 14-year-old boy from cold water shock called the
advert inappropriate. In good sense, the firm agreed to amend it without contesting
their point of view. Cameron Gosling, from Crook, died after going swimming
with friends in the River Wear in July 2015. It later emerged he had not acclamatised
to the cold temperature of the water. The teenager's family and Durham County
Council subsequently launched the Dying to be Cool campaign to raise awareness
of the dangers of swimming in cold water. Reportedly, Cameron's mother Fiona
contacted the company to say she was "shocked" when she saw the
advert. She added: "There are so many families and organisations that work
so hard on water safety education. It seemed as though Birds Eye hadn't done
its research before making it."
The council wrote
to Birds Eye expressing concern that the advert suggested jumping into cold
water on a hot day was safe. A spokesman for Birds Eye said: "We take our
advertising responsibilities very seriously and we were grateful to be made aware
of this issue. "We have taken the current advert off air. We are now
amending the voiceover to remove references to the temperature of the water and
weather. "As a family brand, we decided to take swift action and wish
campaigners every success in highlighting this important issue."
Far better
response than putting a statutory notice claiming that ‘doing that is injurious’
0r claims that ‘the acts are performed by professional stuntsmen and are not to
be followed’.. .. .. ..
With regards – S.
Sampathkumar
1st Feb
2018.
‘
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