Sure
none of us would recognize ‘genus Dromaius’ - the largest bird native to
Australia and the only extant member of the genus – unless we know its common
name ‘the Emu’. It is the second-largest
extant bird in the world by height, after its ratite relative, the ostrich. Emu
is common over most of mainland Australia.
They have long thin necks and legs. Emus can travel great distances at a
fast, economical trot and, if necessary, can sprint at 50 km/h (31 mph) for
some distance at a time.
Is it
a distinct trait of the State – to get lured by fast promises, put all their
money and then cry hoarse when they are cheated ? - Why don’t people realize that ‘you can never
get any unrealistic % of yield in any business’ and that one should only do the
business which is known to them or atleast the one which they can understand –
and not leave things to others and then blame the others for not paying ! What else and how can people wait – they went
in large numbers lured by the advertisements in Coimbatore, with no exception
in Krishnagiri, Pollachi, Mettupalayam, Tirupur, Perundurai, Dharapuram and
Salem – all dreaming it to be a viable option.
The farms and vacant lands were soon turned to Emu farms with security
deposit and investment raised either from farm money or by loans at a high % of
interest. ~ Public memory is so short that
they perhaps have forgotten in 5 years.
Those were the days
when people from Agriculture, to
Spinning and textile mills – all requiring knowledge and labour, got lured and
ran after Emu rearing believing it to be
an easy paying option and shortly
reality slapped them on face .. the economies
of scale also hurt – as reportedly the meat price came down heavily with more
emu meat available in the market. The
oil processing and other industrial ventures would remain only in newspaper
advertisements.
It was a bubble waiting to burst ! – people have invested in
cine-field; finance companies termed as ‘blade companies’; multi-level
marketing not selling any product but asking them to enlist more people in
chain; and many other similar activities.
It was the turn of thousands of
farmers, to get lured by private
firms – and they promptly lined up, queuing up to invest in emu farms in Salem
and Erode in the hope of making a quick buck, investing life savings or
borrowing money to start a business.
Within a few months, farmers started complaining that they were
suffering losses and were being cheated. There had been advertisements in television channels and
newspapers offering freebies and
mentioning ‘rag to riches’ stories and people started investing without knowing
‘what Emu was’ and the ‘nuances of Emu farming’. They got carried by empty prattles of some
Firms offering the chicks and buying the same back at a higher price after a
few months !! - they believed that emus
would grow big, inturn making them richer, which was not to happen………. They got carried by the offer of Emu
Farms, demanding Rs 1.5 lakh as deposits and the promised
return of Rs 6,000 per month for three
years and – as a freebie, a gold
coin. .. .. .. and more easily
gullible with star actors who preach wisdom in their speeches endorsed this
product.
Emus use their
strongly clawed feet as a defence mechanism. Their legs are among the strongest
of any animals, allowing them to rip metal wire fences. They are endowed with
good eyesight and hearing, which allows them to detect predators in the
vicinity. The plumage varies regionally, matching the surrounding environment
and improving its camouflage. Males and females are hard to distinguish
visually, but can be differentiated by the types of loud sounds they emit by
manipulating an inflatable neck sac. It was claimed by the sellers that Emus
are raised throughout the world, can adapt
to a variety of conditions ranging from the cold winters to the extreme
heat and that they live up to 40 years.
In a first of its
kind case in Tamil Nadu, well known Tamil actors Sarathkumar and Sathyaraj,
both brand ambassadors of Susi Emu Farms in Perundurai reportedly were booked on charges of “criminal conspiracy.”
The film stars had appeared in advertisements endorsing the fancy schemes of
the firm which later defaulted several crore rupees due to thousands of
depositors from various parts of the State.
Emu
after all is a flightless bird – but can run much faster, performing the
vanishing act along with the money invested on it. Elsewhere in Barcelona, the emu was not lucky
– as Spanish police accidentally killed an escaped emu after chasing the animal
through the streets of a Barcelona commuter town. The emu reportedly died 'from
stress' after being followed by police on motorbikes, who later pinned it down
on a street corner.
MailOnline
posted a video and news item showing the panicking bird run down a one-way
street in Sant Cugat del Vallès, a town some 12.5miles north of Barcelona on
Wednesday afternoon. Police officers
chased down the escaped emu in motor cycles. It is not known where the emu may
have come from, but it is possible it escaped from a farm or an animal park. Local
animal right activists have asked the local council to investigate where the
animal came from and if the owner had the legal right to keep the emu.
Police
officers not so well trained for such oddities, managed to chase it down and
brought it down holding its neck but in the melee, the flightless bird
succumbed to what was reported as ‘mental stress’. Representatives from the Animalist Party
Against Mistreatment of Animals [PACMA] questioned what an emu, which is native
to Australia, was doing in the Barcelona commuter town. It also demanded that local
police receive training in how to safely capture and retrieve escaped wild
animals which may not naturally occur in the area.
With regards – S.
Sampathkumar.
12th Oct
2018.
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