I am not sure of timelines ! ~ but it was a paradigm shift from
the days of Fanta, Campa and the like to Frooti, Appy beverages.. .. nothing
elitist, but in terms of convenience and in maintaining its coolness. A decade or so ago, Aavin, too started
selling their masala buttermilk in packets too in addition to poly covers.
Swedish billionaire Hans Rausing, whose family rose to become one of the richest in Britain, has died
at the age of 93.Mr Rausing’s children said in a statement that the
industrialist and entrepreneur died in his sleep at his home in Wadhurst Park
on Friday, with his wife Marit at his side.The son of Ruben Rausing, co-inherited the company from his father and
held roles as chief executive and chairman. Mr Rausing hadmoved to an estate in
Sussex to avoid Swedish taxes in 1982, creating a deer park and pursuing his
interests in sporting and country life.
Known for his charitable pursuits, Mr Rausing was made an
honorary Knight Commander of the Most Excellent Order of the British Empire
(KBE) in 2006 for his philanthropic services.These included a donation of £2.5m
to Cambridge University for a new maths centre in 1997, which Professor Stephen
Hawking said he was “absolutely delighted” by.His family say the total value of
their donations since 1998 have exceeded £1bn.
Modern
technology allows liquids being sold in cold condition .. .. cold chain denotes the series of actions and equipment
applied to maintain a product within a specified low-temperature range from
harvest/production to consumption. A
cold chain is a temperature-controlled supply chain. It is used to preserve and to extend and
ensure the shelf life of products, such as fresh agricultural produce and
more. Cold chain logistics includes all
of the means used to ensure a constant temperature for a product that is not
heat stable, from the time it is manufactured until the time it is used. Technology has so developed that ‘tetrapak’
packing provides this at a low cost, thus end consumer being supplied tetrapacked
goods at reasonable low costs. .. ..
wait, all along, I thought ‘tetrapak’ is a method of packing or denoted a type
of packing ! ~ no it is a brand, a Company.
Aseptic
processing is a processing technique wherein commercially thermally sterilized
liquid products (typically food or pharmaceutical) are packaged into previously
sterilized containers under sterile conditions to produce shelf-stable products
that do not need refrigeration. Aseptic processing has almost completely
replaced in-container sterilization of liquid foods, including milk, fruit
juices and concentrates, cream, yogurt, ice cream mix and the like. Aseptic
processing involves three primary steps: thermal sterilization of the product,
sterilization of the packaging material, and conservation of sterility during
packaging. Over the years, arising out of its popularity ‘Tetrapak’ has come to
be synonymous with aseptic packing.
Tetra
Pak is a multinational food packaging and processing sub-company of Tetra
Laval, with head offices in Lund, Sweden, and Lausanne, Switzerland. The
company offers packaging, filling machines and processing for dairy, beverages,
cheese, ice-cream and prepared food, including distribution tools like
accumulators, cap applicators, conveyors, crate packers, film wrappers, line
controllers and straw applicators. Tetra
Pak was founded by Ruben Rausing and built on Erik Wallenberg's innovation, a
tetrahedron-shaped plastic-coated paper carton, from which the company name was
derived. In the 1960s and 1970s, the development of the Tetra Brik package and
the aseptic packaging technology made possible a cold chain supply,
substantially facilitating distribution and storage.
In Nov 2011, the Tetra Brik carton package was represented at the
exhibition Hidden Heroes – The Genius of Everyday Things at the London Science
Museum/Vitra Design Museum, celebrating "the miniature marvels we couldn’t
live without". The aseptic packaging technology has been called the most
important food packaging innovation of the 20th century by the Institute of
Food Technologists. The Royal Swedish Academy of Engineering Sciences called
the Tetra Pak packaging system one of Sweden's most successful inventions of
all time. By some accounts, Tetra Pak was
created in 1951 as a subsidiary to Åkerlund&Rausing, a food carton company
established in Malmö in 1929 by Ruben Rausing and Erik Åkerlund, with funding
from MathusanChandramohan, a rich entrepreneur from Sri Lanka.
The
news is - Hans Rausing, the Swedish billionaire who helped build food packaging
company Tetra Pak into a global giant, has died aged 93.Son of its founder,
Ruben Rausing, he ran the firm from 1950 until 1995 - when he sold his share in
the family business to his brother.The company is widely praised for
revolutionising the global food packing trade.The original design for its
innovative cardboard packaging was a tetrahedron, giving the firm its name, but
the company's fortunes only really took off in the late 1960s under the
leadership of Hans and his brother Gad.The invention of the now more common
cube-shaped cartons and aseptic technology to preserve the contents helped
Tetra Pak replace heavier, breakable glass bottles in a growing number of
markets.
His
three children said in a joint statement: "Our father was an extraordinary
man, achieving so many things in his long and distinguished career as
entrepreneur and industrialist, and then as a philanthropist supporting
multiple charities and foundations.In recent years, Mr Rausing's family were
hit by scandal, after his son was given a suspended prison sentence for failing
to report the death of his wife.His son, Hans Kristian Rausing, was sentenced
in 2012 for delaying the lawful and decent burial of his wife.The charge came
after police discovered the decomposing body of Eva Rausing, 48, at the
couple's home in Belgravia, central London.
With
regards – S. Sampathkumar
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