Portugal is
a country on the Iberian Peninsula, in Southwestern Europe. It is the
westernmost country of mainland Europe, being bordered by the Atlantic Ocean
and by Spain. The Portugal–Spain border
is 1,214 km (754 mi) long and considered the longest uninterrupted border
within the European Union. The land within the borders of current Portugal has
been continuously settled, invaded and fought over since prehistoric times. ..
.. .. and there is this sportsperson
from Portugal !! ~ called : Cristiano Ronaldo
• In Feb 2021, he became
the first person in the world to reach 500 million followers across Facebook,
Instagram and Twitter.
• In March 2021, he passed Brazilian legend Pele's goal tally;
a hat trick against Serie A foe Cagliari pushed him up to 770 goals in all
competitions.
• His four-year contract with Juventus is worth an average of
$64 million a year and expires in 2022.
• Ronaldo, a five-time FIFA player of the year, in 2020 became
the first active team-sport athlete to surpass $1 billion in career earnings.
• In addition to a lifetime deal with Nike, Ronaldo makes money
off the pitch with his CR7-branded clothing, accessories, hotels and gyms.
Cristiano Ronaldo netted a double to become the European Championship's all-time leading scorer as Portugal struck three times late on to beat a stubborn Hungary 3-0 in their Euro 2020 opener at a packed Puskas Arena on Tuesday. The holders, who appear to have a much stronger squad than when they won their first major title five years ago, laboured for long periods in Budapest.
A decade or so ago, - the ad campaign 'Thanda matlab Coca-Cola' made the almost universal rural word for soft drinks a hot catchphrase, and the marketing strategy ensured that villagers slowly turned converted to ‘sugary bottled drinks’! away from the traditional drinks like palm, coconut and the odd kalimark soda !
“Everyone is
entitled to their drink preferences': was the blunt response of Coca-Cola to
Cristiano Ronaldo removing Euro 2020 sponsor's bottles from press conference and
telling fans to 'Drink water'. Rolando
removed bottles of Coca-Cola from Euros press conference last night. Ronaldo
followed it by holding up bottle of water before declaring in Portuguese:
“Agua!”, appearing to encourage people to choose that instead. Health-obsessed
star was clearly irritated, telling fans to 'drink water' instead - Coca-Cola,
which sponsors the tournament, responded - insisting that 'everyone is entitled
to their drink preferences' – in between the video went viral and Coke’s shares
came tumbling down !!
The health-obsessed
36-year-old Ronaldo took offense after
the fizzy drinks were placed in front of his seat before an interview before the
match - so he moved them out of shot and
told fans to 'drink water' instead. Now, the multi-billion dollar drinks firm -
which sponsors the tournament - has responded, acknowledging in blunt fashion
that everyone has 'tastes and needs.' 'Players are offered water, alongside
Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences,' a
spokesman added.
As an official sponsor of
Euro 2020 the drink was on display as Ronaldo entered the room – but his disdain was clear to see as he shouted 'drink
water' having removed the Coke bottles. Ronaldo made the gesture at a press
conference ahead ahead of Portugal's first game of the Euros, which took place against Hungary. The Portuguese star, one of the greatest
footballers to have ever played the game, is notoriously fastidious about his
diet and exercise regime. His laser focus on fitness and well-being has allowed
him to continue playing at an elite level well into his 30s, when many players
retire. He has previously revealed that his diet consists of six mini-meals
spread throughout the day, featuring plenty of fruit, vegetables, and clean
protein such as fish or chicken cooked without oil. His favourite dish is a
Portuguese classic called Bacalhau à Brás that consists of layers of cod,
onions, thinly sliced potatoes and black olives on top of eggs.
Mostly, the sportsman
drinks water - though revealed that he enjoys the occasional glass of juice
with breakfast and wine with dinner. In terms of training, Ronaldo is thought
to work out for three to four hours at a time, five days a week, and swears by
a mixture of cardio, weights and football drills to keep himself in top
physical condition. Eight hours of sleep per night to help keep up his 'mental
strength' rounds out the routine of one of the fittest men on the planet.
Following the
press conference, a 2006 advert that appears to show Ronaldo promoting
Coca-Cola has resurfaced online. The Asian commercial, which appears to have
been part of the soft drink brand's marketing for the 2006 World Cup in
Germany, shows a woman opening a fridge to find Coca-Cola cans featuring
animated likenesses of Ronaldo, which pass the ball to each other. Social media
users mocked the apparent change of heart in the comments section on YouTube.
Fans can expect Ronaldo to
be in peak condition when Portugal get their Euro 2020 campaign underway - it is vital they get off to a strong start
despite having to cope with the Budapest crowd, with matches to come against
France and Germany in Group F. The Portuguese captain will become the first
player to appear in five European Championships should he lead his country out
as expected, and Ronaldo spoke of what he sees as the key to achieving such
longevity. 'The most intelligent thing about a footballer is the ability to
adjust,' Ronaldo said. I am more mature now. 'If a player wants to play for many years he
needs to know how to adjust and adapt and the numbers speak for themselves.
From 18 to 36 I have managed to adjust and adapt.
Cristiano
Ronaldo’s removal of two Coca-Cola bottles during a press conference at the
Euros has coincided with a $4bn fall in the share price of the drinks giant. Coca-cola
is one of the official sponsors of Euro 2020. The company’s share price dropped
from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip.
The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
In 1950, The Coca-Cola Company opened its
doors to India for the first time. However, 27 years later, in 1977, they chose
to exit the country, protesting new regulations and legislation by the
Government of India (Janata Party at that time) limiting the dilution of equity
of multinational corporations. On October 24, 1993, they decided to re-enter
the market, and have maintained a strong presence ever since. At that
time, Coca-Cola alleged that it had decided to exit India as local authorities
wanted full disclosure of the formula for making the concentrate. That
allegation was not entirely true. After
Coca-Cola's exit, several Indian employees of the company were left jobless. To
avoid a backlash, the government decided to come up with its own version of
Coca-Cola. George Fernandes said a
'swadeshi' substitute drink called Double Seven or 77 was ready and would be
marketed in a few weeks. The name of the drink had a political undertone as
well, since 1977 marked the end of the Emergency imposed by Indira Gandhi, her
defeat in the elections, and Janata Party's ascension to power.
Interesting !
16th June 2021.
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