Cinema jingle - girl bathing in river - Thula snanam photo

 

Thula snanam is considered very sacred.  Had the fortune of bathing early morning (before 5 am) in Thiru Cauvery in holy Thiruvarangam – this is no post on my bath but a bathing that I photographed !! – yes that of my dreamgirl ! (keep your mind clean and read !!)

 

ஸ்நானம் எனும் நீராடல் உடல் தூய்மைக்காக மட்டுமல்ல புறக்கண்களுக்குப் புரிபடாத ஆன்ம தூய்மைக்காகவும் !! புண்ணியத் தலங்களுக்குச் செல்லும்போது தவறாமல், அங்குள்ள புண்ணிய நதி, கிணறு, குளம் ஆகியவற்றில் புனித நீராடுவது அவசியம். 

 ஐப்பசி மாதம் (துலா மாசம் என அழைக்கப்படுகிறது) -  புனித திருக் காவிரியில் ஒருநாள் நீராடினால் கூட கங்கையில் நீராடிய புண்ணியம் கிடைக்குமாம்.  மூன்றரைக்கோடி தீர்த்தங்கள் துலா மாதத்தில் காவிரியில் வந்து சேருவதால், இதில் நீராடுவதன் மூலம், அழகு, ஆயுள், ஆரோக்கியம், செல்வம், கல்வி, வலிமை, மாங்கல்ய பாக்கியம். புத்திர பாக்கியம் முதலியவைகிட்டும். தீராத நோயைத் தீர்க்கவல்லது இந்த புண்ணிய நீராடல். வாழ்க்கையில் துன்பங்கள் நீங்கி இன்பங்கள் பெருக துலா நீராடல் அவசியம் என்று கூறப்பட்டுள்ளது. 

For us, Thiruvarangam is everything – it houses the most sacred divyadesam -  Srirangam is bounded by the Kaveri River on one side and its distributary Kollidam on the other side.  The Kollidam (referred to as Coleroon in Colonial English) is the northern distributary of the Cauvery. 

Pambar Falls in Kodaikanal is an idyllic waterfall located in the middle of lush greenery. Located far away from the clutter and clamour of the cities, Pambar Falls offers a perfect getaway spot to let your senses wander in the soothing comfort of nature and get a much-needed reset. Formed as a result of the community water reservoir overflowing southwards to join the Vaigai River in its course, the zigzagging stream dances over a series of rock formations, making an absolutely beautiful cascading waterfall, giving it the name Grand Cascade.  

Moving away which is favourite brand of Soap and which actress you like most ! – in good olden days, when there would be stream of advertisements before the start of film in a theatre, there was this famous jingle, loved by all – ‘‘La, lalala, la, la, la’. 

Yes, that of ‘Liril’   now manufactured by Hindustan Unilever in India.  If there is one thing that has been consistent with commercials for Hindustan Lever’s Liril soap, it has been its jingle. Think Liril and the next thing that comes rushing to mind is its trademark  tune and the   visual of a girl frolicking under a waterfall.  The Liril Girl, conceived in 1974 by ad agency  was  an audio-visual treat. 

Read that  Vanraj Bhatia was asked to compose a music track for the audio-visual presentation and he composed a twenty-minute track. The background music had the sounds of Sitar and Tabla blended with western music.  The track, Laa lalala laa lalala laaa laalaalaa was sung by Preeti Sagar. The man behind the advt,  Surendranath happened was impressed bhy  Karen Lunel.  All the commercials were shot at  kodaikanal falls.  After a decade, Anjali Jathar replaced Lunel. Then Sonali Mehta, Pooja Batra, Priety Zinta, Deepika Padukone, Tara Sharma, Anabelle, (a Brazilian model), and Amyra Dastur were seen in commercials.  

 

As I was travelling back on Tejas Express, as the train was crossing river Kollidam, saw at a distance, the charming temple elephant Andal bathing in river.  (it could be Lakshmi or Akila too)  - but to me, it was my dream girl enjoying bath in holy river.

 
Regards – S Sampathkumar
9.11.2024.